"Chhota packet bada dhamaka". Usually this term is used in Bollywood when a small film creates wonders at box office. Now this term is used for "Maheruh", a film featuring new starcast. Directed by debutante director Vithal Sunita Veturkar the film stars Amit Dolawat, Drisha More and Dilip Karad and it released on 10th Nov. all over. When it hit the screen only 265 shows were booked by UFO. Following the positive response the film got the momentum and very next day UFO increased the shows to 1065 and the demand for the second week's booking started pouring in. First the lilting music attracted the viewers and later the content of the film did the trick. What's more. The film is creating ripples in Pakistan too. Maheruh is Balochistani word. The meaning of it is made for each other. This Hindi film with Balochistani title attracted the attention of Pakistani distribution sector too and soon this film will be released there in cinema halls of Lahore, Karachi and other Pakistani cities. One Pakistani prodcer contacted the director and informed him that he is registering the title in Pakistan and now he wants to remake this film in Pakistan in his own style. Now the negotiations are on for the remake rights. The success of this film has proved once again that content is the king.
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