Beauty and the Beast star ‘Emma Watson' kicks off Paris Premiere by launching Instagram Account on eco-fashion!

Emma Watson is more than just an actress, academic and feminist icon, she's also a humanitarian. To demonstrate the latter, she will be documenting and spotlighting the ethically made and sourced outfits that she wears on her upcoming Beauty and the Beast press tour. For the project, she has begun the Instagram account "The Press Tour."

"Bonjour Paris!" she begins in the first post on the account, which is a photo of her wearing a black and white plaid oversized coat, white sneakers, and a jumper. She goes on to list where each of the items is from and verifies that they are, in fact, consciously made.

To announce the project, she took to her personal Instagram account and uploaded a photo of her walking on a sidewalk holding a suitcase. "About to set off on day one of the @beautyandthebeast press tours with Team Watson... Hello, Paris! Bonjour!" she begins. "I've started a new Instagram called @thepresstour so you can follow our journey. I hope you enjoy seeing what goes on behind the scenes. It takes a village!"

Also joining her for the Paris Press conference was the entire team of Beauty And The Beast 

including Dan Stevens, Luke Evans and Director Bill Condon.

Beauty And The Beast releases on 17th March